Friday, May 17, 2013

FOR IMMEDIATE RELEASE

Introducing a Fresh, New Blog About Jewelry

BEVERLY, MA – May 16, 2013 – This week marks the release of a brand new blog titled What's On Your Wrist. Unlike any other jewelry blog previously on the web, this blog takes a unique angle into the world of accessories. The blog will take a closer look at the jewelry that is in-style today as well as digging deeper for the stories behind the jewelry that people choose to wear. With the help of some experts in the field, this blog is full of useful advice that any perspective reader would be intrigued to learn.
    As a freshman at Endicott College, author Paige Heady is currently studying Communications with a concentration in Advertising and Promotions. When she began realizing that she was not the only person to wear the same pieces of jewelry everyday, she was filled with curiosity. After a class assignment provoked her to think of exclusive blog ideas it was inevitable that this blog needed to be produced. 
     The blog features a wide variety of blog techniques including reviews, podcasts, photo feature articles, and more. The posts span from expert opinions and name brand jewelry to personal tales of the history behind unique jewelry. With new blog posts every week, the blog remains up to date and refreshing. The principle of new media has created a much better realm for two way communication. With the help of the comment feature on the blog, Paige is always looking for beneficial feedback or interesting stories from viewers.
     Many people would agree that jewelry is too simple to be interesting but this new blog What's On Your Wrist exposes a new look at the things we wear. There is always room for growth in the internet community so take a look for yourself or tell a friend. If you have an interest in jewelry, a special piece of your own, or just need a new read, stop by this new blog at: http://whatsonyourwrist.blogspot.com.

Monday, May 13, 2013

Coming of Age Watches


     
Katie

Cerise

Alicia
     All over the world “coming of age” has a different caliber of importance and meaning, but in general the term is related directly to cultural expectations of growing older. Coming of age specifically refers a designated time in which an individual transforms from childhood into adulthood. The Merriam-Webster dictionary defines the term as “the attainment of prominence, respectability, recognition, or maturity.” National Geographic’s and other popular television programs feature special shows on the different coming of age rituals and trials, that make turn 21 and being able to legally drink seem inconsequential. If curiosity consumes you as it does me, you can view these televised specials and see some of the many. They have featured the Amazon's Satere Mawé tribe that preforms a coming of age ritual requiring boys to wear gloves filled with bullet ants for 10 minute intervals up to 20 times. An additional episode they have featured was rather unimaginable surrounding the crocodile scarification of the Sepik River tribe of Papua New Guinea. This ritual requires the boys to get hundreds and hundreds of razor cuts to eventually heal into the appearance of alligator skin. As gruesome as these rituals can get, they are all perfect examples of how severe this coming of age can be for some cultures.
     Whether you look at it as coming into manhood, a technical loss of innocence, or a journey to finding your true self, coming of age is much different in contemporary American society. Most of us experience our first signs of this transition when we turn 18 years old and are officially considered a legal adult. Whether this means we are required to pay our own bills or make our own doctors appointments for the first time, it is the first real glimpse into the “real world”.  There also comes a time for most 18 year olds to leave home and learn to be independent and balance life, academics, and activities in a new setting known as college. Before taking this big leap we get the amazing experience of graduating from high school and being rewarded for four years of hard work and perseverance. For many of us, this is the official coming of age that changes the way in which we have lived for the first potentially awkward years of life.
     For Cerise, Alicia, and Katie, June 2012 was one of the important months of their lives. All three girls graduated high school and began to face the facts that their futures were just at their fingertips. This huge transition would mean that they would be leaving the place where they were born and raised, and pressured to make the right decisions for their lives. Although each girl faced an incredibly different journey to get where they are now, each girl shares something very special in common: they all received a watch from a generous family member on their graduation day.
     Cerise received her gold and black accented Invicta watch from her step-Grandfather. “He was the most important male figure in my life and it meant the world to me that he bought me such a beautiful watch,” said Cerise looking back on that day. “I wear it as much as I can and picture his face every time I look down at it.” Receiving a watch seems like a very ordinary gift, but there is a lot more to it than just an accessory. For some reason watches have the connotation of respect and maturity simply because as we grow up we see older, wiser people always wearing watches. Alicia explained how her father gave her watch before her graduation ceremony so that he would be with her as she walked across the podium and stepped into the real world. She expressed how her emotions ran wild as she laughed at the memories she once made and cried for the friends that she would be leaving behind. The watch was Alicia’s sense of stability, “ As soon as I felt the tears filling my eyes I looked down at the watch and felt that I was stronger than ever before.” Though a watch is just as simple as any other piece of jewelry, a classic watch will never loose style, just as wearing a watch will always be appropriate. Katie is an only child; therefore she was the first (and only) child that her parents would get to watch graduate and find all of the success that she deserves in life. Her parents wanted to give her a gift that she would be able to wear almost everyday as a reminder that they will always support her 100%. They had given her necklaces, rings, bracelets, and earrings as gifts in the past, but most of those pieces just lay in Katie’s over crowded jewelry box. Katie explains, “They told me that they finally decided on a watch when they were at the jewelry counter and realized that I already had too much jewelry that I don’t wear. Then they noticed the saleswoman wearing a gorgeous watch and thought about how I had never owned my own watch.” She went on to explain how they gave it to her and, of course, how her mom cried because for the first time she saw her as the beautiful young adult she was becoming. Three different 18-year-old girls received a high school diploma. Three different towns, three different schools, and three different families watched these girls progress into their coming of age. Three different girls will go through life with a story of how they received a watch on one of the most important days of their life. And three different watches that will experience three different journeys.

Sunday, May 12, 2013

A New Perspective to Glass


     Jewelry companies such as Pandora and Chamlia have changed the way in which most people look at glass artifacts. The demand for these unique, colorful charms is as high as ever, as glass beads make the perfect gift for any jewelry wearer. Purchasing these beads can be as easy as a drive to the mall and a swipe of a credit card but the process of making one is so much more demanding. The use of glass has been an essential form of art dating all the way back to the Phoecian rituals in 50 BC. Though the process then was probably a great deal more extensive, the principles have been carried on.
     Corning, Ny is known for their rise in production during the glass industry that earned them the name of the “Crystal City”. In honor of the notorious Corning Glass Works company’s 100th anniversary, the city opened the Corning Museum of Glass. According to the CMOG website, “The story of glass is a story about art, history, culture, technology, science, craft and design. And we tell that story at The Corning Museum of Glass.” Whether you are a history buff or just a casual tourist, the Corning Museum is a unique experience of art appreciation through many different forms. With galleries of ancient glass artifacts and contemporary pieces, live artist demonstrations, and a workshop offer a variety of do it yourself creations, this museum is a must-see.
     For the creative visitors, there are about a dozen different craft options that feature a hands-on experience at the museum. They range from $12 - $29 depending on what you would like to do. To sandblast a bowl ($12) you are given the glass bowl and then you sandblast the design on it. This is the only project that can be taken home immediately after completion. All other projects must be annealed overnight. This is a process of slowly cooling a completed object in a furnace. This is an integral part of glass- making because if a hot glass object is allowed to cool too quickly, it will be highly strained by the time it reaches room temperature and may break, either as it cools or at some later date. Denise, a recent visitor and amateur participator, describes the experience, “Because of this process, Corning must send your creation home to you at a later time. The sun catcher, clock and picture frames seem to be projects that are assembled with materials already made. Glass blowing an ornament, sculpture, vase, bead or pendants are all projects where a glass blower is by your side the entire time.”

Q: Describe your impression of the Corning Museum using the point of view of someone not talented in art.
A: I would describe the art museum as having amazing creations done in glass that makes the mind wonder how do they do it? The large pieces are so delicate that you almost want to hold your breath when walking by.  It is three-dimensional art with color and texture that is very beautiful. Unlike usual art museums all of the showcases are made entirely of glass, some of which are so incredible you doubt their credibility.

Q: So, would you consider the full experience to be much worth the cost?
A: I think that it is a wonderful experience to create your own souvenir so to speak. How many of us have purchased a shot glass or spoon as a memento from a place on vacation? This is a piece of art that you create and is yours to cherish and remind you of the experience. The prices vary enough so you don’t have to invest a lot of money to have a special keepsake. The experience was unlike something I have ever done, or expected to do before, so the small donation that is required was not even a burden.

Q: Why did you make a bead as opposed to other glass art options?
A: I chose a bead for a couple of reasons. I didn’t really want another item that would sit on a shelf along side of seashells and cachkies from my past trips. I thought making something that I could wear would be a good way to have a reminder of my trip to Corning and I get to wear something that is fashionable. The glass beads found on bracelets, earrings, and necklaces in the style of Pandora and other companies are similar to the bead I made at Corning.

Q: Do you remember the safety precautions? And would you be able to describe the craft/stove environment?
A: There is a definite nervousness that comes over you as they hand out the "safety wear” which includes goggles, gloves, and an asbestos apron. You listen intently to the instructor talk about the intense heat of the flame and how hot the glass pipette will get as you are actively working with the glass. In the mean time, you’re sitting next to this fired up kiln that adds a little danger to the whole environment. 

Q: Do you remember the whole process?
A: I remember being in a work area with 3 other prospective glass blowers. We all got to choose what colors we wanted in our bead as well as the affect we wanted for a design. The options were clear, cloudy, solid, or marbled choices to decide upon before starting. Once we had an idea in mind it was time to fire up the heat source. I held a tool in one hand that held the bead as it was being created. It had to constantly be rotating between your fingers while you controlled the glass pipette in your other hand, melting the glass and smoothing it into shape.  I had a blend of 2 different blues marbling over clear. You work each color separately as to layer them into a large lifesaver candy shape.

Q: Was it difficult, enjoyable, tedious, or a mixture of all?
A: It was a little nerve racking because you feel the intensity of the flame as you work. You need to coordinate turning the bead and applying the melting glass. The instructor was very patient and calm as she guided me through the steps to create the piece I wanted. Knowing she was there was enough to make me relax enough to enjoy the ride. Bottom line, I thought the experience was just a lot of fun and so different from any other crafting I have done.

Q: Who would you recommend this activity to?
A: Although many of the projects at Corning are supposed to be for all ages, this particular one is for 10 years old and up. Personally, I don’t think I’d let a small child do this one since there are much more appropriate projects for kids. It’s not surprising that there were only women signed up to make a bead, but many boys and girls of different ages were completing other easier activities.

Q: Were you/are you satisfied with the outcome considering the difficulty that it actually takes?
A: Yes, I was very satisfied with my finished work. It came out as I had imagined it and I would do it again. I remember liking the bead and then they asked us to fill out an address label. I realized I wasn’t taking it home with me because it had to be annealed. But then receiving in the mail a few weeks late was like a little surprise present.

Q: Do you or does someone else wear this bead?
A: I proudly wear my bead, which arrived safely through the mail on a long string. At some point I would like to get a chain to hang it on my neck or wrist. I have a Pandora bracelet but the center of the bead is not quite big enough to fit onto the bracelet.

Q: Why is the process so much more meaningful than just buying a glass bead from a popular jewelry store?
A: It is so much more personal having it be your own creation. You choose the colors and the design making it a one of a kind bead. The jewelry companies cannot proclaim a one-of-a-kind bead because they mass-produce these glass beads everyday. It also solidifies a memorable event that was fun and something you would want to do again.  Incidentally, there is a whole gift store for those who just want to shop and not take the time to make a personalized piece of glass.






Friday, May 10, 2013

A Lifetime of Cheerleading


Shelton Pop Warner Cheerleading 2002

Shelton Pop Warner Cheerleading 2003
Shelton Pop Warner Nationals 2004 
Shelton Pop Warner Regionals 2007
Shelton High School Varsity Nationals 2009 
Shelton High School Varsity States 2010
Shelton High School Varsity States 2011
Shelton High School Varsity Captains 2012
Shelton High School Varsity States 2012
State Championship Ring 
Shelton High School Cheerleading Alumni Bracelet

Spring 2013 Ad Campaigns


     In the world of advertising, there is a long list of do’s and don’ts that go along with building a campaign to sell a product. Some of the best advertising in the world is innovative and a majority of the time, ads that straddle the fine line between controversy and intelligence attract much more attention. The fashion industry is notorious for launching new lines lead by ads that are just on the cusp of R rated. Luckily for these advertisers, edgier clothing or accessory advertisements are revered as high fashion or artsy. Regardless of what some offended consumers think, these ads stretch across billboards, cover endless pages in magazine, and even find their way onto the television. Luckily for the rest of us that kind of enjoy the change of monotonous advertising, some of the major names in the industry release some impressive campaigns. Each season a fashion god decides what is in, what is out, what has stayed too long, and what will last forever, and some how the rest of our closets respond accordingly.
    As the weather gets a little bit warmer and the flowers start to peek around, the fashion industry goes into full speed releasing spring lines. Along with these fresh, unpredictable looks comes new campaigns that expose the designers’ most recent creations. Even jewelry merchandise receives an allotment of the fashion spotlight, since jewelry trends seem to change as quickly and unexpected as the weather. The following jewelry advertisement campaigns for spring 2013 were impressive and appropriate for selling each company’s product. Although most of us are not fortunate enough to see Fashion Week first hand, there seems to always be coverage posted online. This year Pop Sugar featured all of the most popular designer ad campaigns on their sponsored fashionologie website. The jewelry ads this season were all effective and impressive in their own brand appropriate ways.
     Hugo Boss is prominently known for their expertise and quality material in the department of men’s business wear and suits. The company, however, has so much more to offer. In their spring 2013 ad campaign they successfully take the focus away from the monotonous office wear and reestablish their less known products, such as the men and women’s watches see above.  In these advertisements, the models do their job well in selling the product as opposed to their own attractiveness. Immediately when viewing these ads I was drawn to focus first at the jewelry and then switch my attention to the wearer.



     








     When you hear the name Dolce and Gabbana, the instant essence of luxury should cross your mind. This high-end designer is most commonly exposed by the chunky “D&G” that stamps each pair of sunglasses worn by the hottest celebrities. Dolce and Gabbana has the useful ability to represent excitement and youth, just with their clothing style and unique selection of models. In these spring advertisements it is impossible to ignore the vibrancy and color throughout the entire shot. While we all dream of the warm weather and vacation, the ad executives for Dolce and Gabbanna use this to their full advantage. The beautiful women, chiseled men, and breath taking setting are just a few of the successful features in this spring ad campaign. The manifestation of culture and fun that this ad represents, allows the buyer to sift through the busy picture and focus on this seasons perfect jewelry.
   
     










    Versace is not hesitant to pry on the sophistication and elegance that their clothing represents. This series of ads embodies the idea of sculptures and paintings of beautiful Grecian gods. The models move in a statuesque manner in each frame, as the editing process changes an editorial photograph into a painted canvas. The large accent necklace and the simple gold bangles that these two ads showcase follow suit with the entire campaign’s sophisticated vibe. Potential buyers are persuaded into imagining that these pieces of jewelry will bring them the same the rich satisfaction that the ads accomplish.












    Juicy Couture has established a new look to target a much younger population of shoppers. These spring advertisements are age appropriate in the sense that they embody youth and bright summer fun. It is clear as day that a major feature in this ad campaign was to show off the beautiful weather that will soon be ours as summer is rapidly approaching. In addition to the backgrounds, using Candice Swanepoel as their primary model is risky, yet successful, as she is also a top Victoria’s Secret Angel. The young girls that flip through Victoria’s Secret Pink catalog have seen Candice sell beachwear and sweatshirts, and now cognitively the same girls will associate Candice will everything Juicy Couture. This use of mental modes is perfect for advertising this brand of clothing and accessories because let’s face it, who wouldn’t want to be a perfect Barbie doll like Candice.


     









     Swarovski is one of the most well-known crystal distributors and probably would be just as successful without seasonal advertisements. Their spring 2013 campaign switches the focus away from crystals primary use in jewelry and features them as everyday objects. The irony of a bike helmet or weight completely bedazzled in Swarovski crystal just simply works. Buyers are drawn to shiny things that are guilt free. Therefore, if the ad nearly suggests that every object should be covered in crystals, we are tempted to just go with it. The ad board for this designer could essentially just stick to the status quo and shoot a spread in which a model just wears the jewelry, but that would lack the unique creativity that companies need for business success.


     





     For some reason big gold accent jewelry has never found it’s way out of style. There is a seamless relationship between classy black clothing and thick gold accessories. Eddie Borgo’s jewelry pieces are perfectly in style with the geometric jewelry that this season calls for. The black leather attire that the models wear creates an edgy look while still being able to keep the focus towards the jewelry. These featured spring advertisements do more than just make the jewelry look good. For some reason there is a curiosity hidden in the simplicity of the ad photos. As most ads call for action, these ads make the buyer crave more information about the other jewelry lines. There is such a thing as doing too little and doing too much, but as for Eddie Borgo, these ads are doing just the right amount.